Culture drives great results.

Shun the incremental and go for the leap.

The value decade is upon us. If you can't sell a top-quality product at the world's lowest price, you're going to be out of the game.

We know where most of the creativity, the innovation, the stuff that drives productivity lies-in the minds of those closest to the work. It's been there in front of our noses all along while we've been running around chasing robots and reading books on how to become Japanese-or at least manage like them.

Nothing is worse than the person in their 40s who says, 'I'm not going to learn this.' 'I don't carry an iPad.' That will label you and put you right in the corner. Some people do it as a badge of honor. I've seen them myself, they walk around bragging [about not knowing much about technology].

The story about GE that hasn't been told is the value of an informal place. I think it's a big thought. I don't think people have ever figured out that being informal is a big deal.

The quality of an idea does not depend on its altitude in the organization...An idea can be from any source. So we will search the globe for ideas. We will share what we know with others to get what they know. We have a constant quest to raise the bar, and we get there by constantly talking to others.