On the Web, all advantages are temporary, and you must keep innovating to stay ahead

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

A bad website is like a grumpy salesperson.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Information Overload = "information pollution"

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.