Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.
James MurdochThe future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.
James MurdochWhat makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.
James MurdochHow do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
James Murdoch