Here's the thing about me: I have a job to do and I do it.

I would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.

What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.

Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.

My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.

Here's the thing about me: I have a job to do and I do it.

What any manager will try to bring to a company first and foremost is an energy and commitment to the business. To try and really roll your sleeves up.