My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.
James MurdochI would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.
James MurdochInformation is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.
James MurdochHow do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
James Murdoch