Here's the thing about me: I have a job to do and I do it.

Why do you need to drive a Ferrari to get stuck in a traffic jam anyway? How do people afford these cars?

There are bad people and there are bad corporations. Just as there are good people and good corporations. That might seem too black and white, but what can I tell ya?

Through basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.

Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?