Here's the thing about me: I have a job to do and I do it.

Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.

How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?

What any manager will try to bring to a company first and foremost is an energy and commitment to the business. To try and really roll your sleeves up.

Through basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.