You could raise the price of, say, a bottle of ketchup to $1.03 instead of $1, and no one would know. Raising prices just 3% per product would add 50% to your pretax income. Why not do it? It's like heroin: You do a little and you want a little bit more. Raising prices is the easy way.

You have to worry about where the business is headed long-term.

In the final analysis, you get what you pay for.

If you've got to work for the rest of your life, you'd better do something you'll enjoy.

You take an educated gamble. If you don't occasionally make a mistake, you're not doing your job.

If you're going to say to all the people that you're working with, 'We want you to treat the customers honestly; don't lie and don't cheat,' it is somewhat hypocritical if you're not following the same rules.

When you hire good people, and you provide good jobs and good wages and a career, good things are going to happen.