You could raise the price of, say, a bottle of ketchup to $1.03 instead of $1, and no one would know. Raising prices just 3% per product would add 50% to your pretax income. Why not do it? It's like heroin: You do a little and you want a little bit more. Raising prices is the easy way.
James SinegalWe've always been in favor of improved wages for workers. When you have a strong middle class, they want to buy more stuff at Costco.
James Sinegal