Readers want what is important to be clearly laid out; they will not read what is too troublesome.

Asymmetry is the rhythmic expression of functional design.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

White space is to be regarded as an active element, not a passive background.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.