Readers want what is important to be clearly laid out; they will not read what is too troublesome.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.