The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

Perfect typography is more a science than an art.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

White space is to be regarded as an active element, not a passive background.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.