Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

White space is to be regarded as an active element, not a passive background.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

Readers want what is important to be clearly laid out; they will not read what is too troublesome.