Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

White space is to be regarded as an active element, not a passive background.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.