Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

My errors were more fertile than I ever imagined.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.