Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

White space is to be regarded as an active element, not a passive background.

Asymmetry is the rhythmic expression of functional design.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.