Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.