Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

Perfect typography is more a science than an art.

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

Asymmetry is the rhythmic expression of functional design.