The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

Perfect typography is more a science than an art.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.