The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

My errors were more fertile than I ever imagined.