Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Perfect typography is more a science than an art.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

White space is to be regarded as an active element, not a passive background.

Asymmetry is the rhythmic expression of functional design.