Readers want what is important to be clearly laid out; they will not read what is too troublesome.
Jan TschicholdAsymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Jan TschicholdThe book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
Jan Tschichold