White space is to be regarded as an active element, not a passive background.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

Perfect typography is more a science than an art.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.