White space is to be regarded as an active element, not a passive background.

Perfect typography is more a science than an art.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

White space is to be regarded as an active element, not a passive background.

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.