Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

White space is to be regarded as an active element, not a passive background.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.