Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Jan TschicholdThe book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
Jan TschicholdType production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.
Jan TschicholdPerfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
Jan Tschichold