The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

Asymmetry is the rhythmic expression of functional design.

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

White space is to be regarded as an active element, not a passive background.