The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

Perfect typography is more a science than an art.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

White space is to be regarded as an active element, not a passive background.