The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

Asymmetry is the rhythmic expression of functional design.

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.