Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
Jan TschicholdAsymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Jan TschicholdPerfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
Jan Tschichold