The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.

Asymmetry is the rhythmic expression of functional design.

White space is to be regarded as an active element, not a passive background.