Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
Jan TschicholdAsymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Jan TschicholdThe sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.
Jan Tschichold