"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.

Unless you are a fortune-teller, long-term business planning is a fantasy.

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.

What you do is what matters, not what you think or say or plan.

It's simple until you make it complicated.

How can you expect someone to get a good day's work if they are interrupted all day?

Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else