"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.

We also get thousands of suggestions. The default answer is always no.

The design is done when the problem goes away.

Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else

It's simple until you make it complicated.

No is easier to do. Yes is easier to say.

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.