"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.

It's simple until you make it complicated.

Customers don't just buy a product - they switch from something else. And customers don't just leave a product - they switch to something else

"Easy" is a word that's used to describe other people's jobs.

The best feature of a product should really be the customer service.

Unless you are a fortune-teller, long-term business planning is a fantasy.

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.