What I think about is what people spend their time on this planet doing. So No.1 is sleep, No.2 is work, and No.3 is sight, sound, and motion video consumption. Basically, four to five hours a day is what Americans spend consuming video.
Jason KilarI think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.
Jason KilarThere's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48 hours. You don't have to consume them at 9:00 at night, but you want to consume them within the first couple of days so that you can talk to your friends about it.
Jason Kilar