The greatest determinant of greatness is going to be our ability to collaborate with others who have pieces of the puzzle we don't.

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.

Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.

Sell the benefit, not your company or the product. People buy results, not features.

You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.

The key of all life is value. Value is not what you get, it's what you give.