The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.

Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.

If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.

People are silently begging to be acknowledged, informed, given advance opportunities and led to action.

The key to all of life is understanding how to add value to others.

Innovation basically involves making obsolete that which you did before.