Innovation basically involves making obsolete that which you did before.
You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.
The key of all life is value. Value is not what you get, it's what you give.
Without integrity, no company can have positive word of mouth
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.