Companies thrive on the basis of the stories they tell.
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
The key to all of life is understanding how to add value to others.
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
Tell people what specific action to take.
You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.