If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.

The key of all life is value. Value is not what you get, it's what you give.

If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.

The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.

An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.

Sell the benefit, not your company or the product. People buy results, not features.