If you can be interested in other people you can own the world.
The key of all life is value. Value is not what you get, it's what you give.
Tell people what specific action to take.
Sell the benefit, not your company or the product. People buy results, not features.
People are silently begging to be acknowledged, informed, given advance opportunities and led to action.
Innovation basically involves making obsolete that which you did before.