Without integrity, no company can have positive word of mouth

Tell people what specific action to take.

If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.

Without integrity, no company can have positive word of mouth

If you can be interested in other people you can own the world.

The key to all of life is understanding how to add value to others.

Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.