Tell people what specific action to take.
Without integrity, no company can have positive word of mouth
As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.
Sell the benefit, not your company or the product. People buy results, not features.
No one ever succeeds without the help of others.
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.