True advocacy is born from culture, not technology or marketing.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
95% of millennials say their friends are the most credible source of product information.
Worry more about being social, and worry less about doing social media
Smart marketing is about help not hype.
Content is the emotional and informational bridge between commerce and consumer.