Social media allows big companies to act small again.
The goal of social media is to turn customers into a volunteer marketing army
95% of millennials say their friends are the most credible source of product information.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Never build your content ship on rented land.