Make your marketing so useful people would pay you for it.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Focus On How To Be Social, Not On How To Do Social.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

The goal of social media is to turn customers into a volunteer marketing army

Social media is the ultimate canary in the coal mine