The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Give yourself permission to make the story bigger.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Content is the emotional and informational bridge between commerce and consumer.

If you help someone, you may create a customer for life.