Content pays an ongoing information annuity that other forms of marketing simply do not.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
We are surrounded by data, but starved for insights.
Give away everything you know, one bite at a time.
The goal is not to be good at social media, the goal is to be good at business because of social media.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.