95% of millennials say their friends are the most credible source of product information.
Social media doesn’t create negativity, it uncovers it.
Content is the fire. Social media is the gasoline.
Social media is an ingredient, not an entree.
Activate your fans, don’t just collect them like baseball cards.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.