You have to understand not just what your customers need, but how and where they prefer to access information.
95% of millennials say their friends are the most credible source of product information.
Stop creating reports, and start creating understanding.
In social media marketing, average is no longer adequate.
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.