The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Focus On How To Be Social, Not On How To Do Social.

Facebook Fan Pages are email newsletters with smaller pictures.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

When brands talk about themselves in real time, it’s just boring faster.

The difference between Selling and Helping is just two letters.

If you create Youtility, your customers will keep you close.