The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

You must fight social media fire with social media water.

Make your marketing so useful people would pay you for it.

If you create Youtility, your customers will keep you close.

The entirety of the world's knowledge is in your pants right now.

Everyone says social media is a unicorn, but maybe it’s just a horse?

In social media marketing, average is no longer adequate.