The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

Content pays an ongoing information annuity that other forms of marketing simply do not.

Social media is an ingredient, not an entree.

Social media doesn’t create negativity, it uncovers it.

When brands talk about themselves in real time, it’s just boring faster.

Give away everything you know, one bite at a time.

Give yourself permission to make the story bigger.