The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

True advocacy is born from culture, not technology or marketing.

A lot of companies are still using social as the world’s shortest press release.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

Give away everything you know, one bite at a time.

Content is fire and social media is gasoline.

Worry more about being social, and worry less about doing social media