Jay Baer Quotes

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

You must fight social media fire with social media water.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

We are surrounded by data, but starved for insights.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

The biggest benefit of doing an interview podcast is the relationships you build.

True advocacy is born from culture, not technology or marketing.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Activate your fans, don’t just collect them like baseball cards.

Passion is the gasoline of social media.

If you help someone, you may create a customer for life.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

Smart marketing is about help not hype.

The entirety of the world's knowledge is in your pants right now.

Social media is the ultimate canary in the coal mine

Content pays an ongoing information annuity that other forms of marketing simply do not.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

A lot of companies are still using social as the world’s shortest press release.

Every company is its own TV station, magazine, and newspaper.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Content is fire and social media is gasoline.

There is a very fine line between listening and stalking.

True influence drives action, not just awareness.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

Stop creating reports, and start creating understanding.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

Give yourself permission to make the story bigger.

Content that helps is superior to content that sells.

The future of marketing isn't big data, it's big understanding.

Stop trying to be amazing and start being useful.

Text is the gateway drug to real time marketing.

Social media allows big companies to act small again.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Everything ultimately comes down to trust.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

Facebook Fan Pages are email newsletters with smaller pictures.

The goal of social media is to turn customers into a volunteer marketing army

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

When brands talk about themselves in real time, it’s just boring faster.

The goal is not to be good at social media, the goal is to be good at business because of social media.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Never build your content ship on rented land.

Give away everything you know, one bite at a time.

You must market your marketing.