Everyone says social media is a unicorn, but maybe it’s just a horse?
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Text is the gateway drug to real time marketing.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
We are surrounded by data, but starved for insights.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.