Content that helps is superior to content that sells.
The goal of social media is to turn customers into a volunteer marketing army
In 2012, 40 of the top companies to work for were also among the top companies in social media.
When brands talk about themselves in real time, it’s just boring faster.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
Content is fire and social media is gasoline.