The goal of social media is to turn customers into a volunteer marketing army

Passion is the gasoline of social media.

Content is the emotional and informational bridge between commerce and consumer.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Content is fire and social media is gasoline.

Stop trying to be amazing and start being useful.

Everyone says social media is a unicorn, but maybe it’s just a horse?