Every company is its own TV station, magazine, and newspaper.

Social media doesn’t create negativity, it uncovers it.

Never build your content ship on rented land.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Passion is the gasoline of social media.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

95% of millennials say their friends are the most credible source of product information.