You must fight social media fire with social media water.
Social media allows big companies to act small again.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
We are surrounded by data, but starved for insights.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.