Every company is its own TV station, magazine, and newspaper.

We are surrounded by data, but starved for insights.

Smart marketing is about help not hype.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

Content that helps is superior to content that sells.

In social media marketing, average is no longer adequate.

In 2012, 40 of the top companies to work for were also among the top companies in social media.