Focus On How To Be Social, Not On How To Do Social.
Every company is its own TV station, magazine, and newspaper.
You have to understand not just what your customers need, but how and where they prefer to access information.
The future of marketing isn't big data, it's big understanding.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.