Never build your content ship on rented land.
Everyone says social media is a unicorn, but maybe it’s just a horse?
The goal of social media is to turn customers into a volunteer marketing army
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Social media is about people, not logos.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.