If you help someone, you may create a customer for life.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Focus On How To Be Social, Not On How To Do Social.
You have to understand not just what your customers need, but how and where they prefer to access information.
Social media is an ingredient, not an entree.
The biggest benefit of doing an interview podcast is the relationships you build.