In social media marketing, average is no longer adequate.

Content is the fire. Social media is the gasoline.

There is a very fine line between listening and stalking.

Content pays an ongoing information annuity that other forms of marketing simply do not.

Worry more about being social, and worry less about doing social media

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.