All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Content is fire and social media is gasoline.
Activate your fans, don’t just collect them like baseball cards.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Everyone says social media is a unicorn, but maybe it’s just a horse?
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"