Everyone says social media is a unicorn, but maybe it’s just a horse?
Give yourself permission to make the story bigger.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Stop creating reports, and start creating understanding.
Activate your fans, don’t just collect them like baseball cards.