Content is the fire. Social media is the gasoline.

The biggest benefit of doing an interview podcast is the relationships you build.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Content is the fire. Social media is the gasoline.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Activate your fans, don’t just collect them like baseball cards.