You must fight social media fire with social media water.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
A lot of companies are still using social as the world’s shortest press release.
The future of marketing isn't big data, it's big understanding.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
When brands talk about themselves in real time, it’s just boring faster.