Focus On How To Be Social, Not On How To Do Social.
The entirety of the world's knowledge is in your pants right now.
Content is fire and social media is gasoline.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Social media allows big companies to act small again.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.