In social media marketing, average is no longer adequate.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
You must fight social media fire with social media water.
If you create Youtility, your customers will keep you close.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.