Content is the emotional and informational bridge between commerce and consumer.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Social media doesn’t create negativity, it uncovers it.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

There is a very fine line between listening and stalking.

You have to understand not just what your customers need, but how and where they prefer to access information.

Text is the gateway drug to real time marketing.