Content is the emotional and informational bridge between commerce and consumer.

Give away everything you know, one bite at a time.

Focus On How To Be Social, Not On How To Do Social.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

You have to understand not just what your customers need, but how and where they prefer to access information.

Stop creating reports, and start creating understanding.