If you really think about it, when watching television, you have product placement all the time.
Jay ChiatWe don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
Jay ChiatResearch we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
Jay Chiat