We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Not the outcome any of us wanted.

I don't want to use my creative energy on somebody else's user interface.

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

A company shouldn't get addicted to being shiny, because shiny doesn't last.