I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

I believe you have to be willing to be misunderstood if you're going to innovate.

Strip malls are history.

I told all of our original investors that they would lose their money for sure.

One of the things it was obvious you could do with an online store is have a much more complete selection.