I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

There'll always be serendipity involved in discovery.

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

Part of company culture is path-dependent. It’s the lessons you learn along the way.

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.