I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

I don't want to use my creative energy on somebody else's user interface.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

It's harder to be kind than clever

We are pioneers and the history of pioneers is not that good.