We are our choices. Build yourself a great story.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

What's dangerous is not to evolve.

Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.