Above all else, align with customers. Win when they win. Win only when they win.
You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.
The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
I like to be counted on.
People loved their horses, too. But you don't keep riding your horse to work just because you love it.
It's not an experiment if you know it's going to work.