If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavours that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on details.

Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

We are our choices. Build yourself a great story.

We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to us or we wouldn't be in this business.

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

It's not an experiment if you know it's going to work.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.