Your brand is formed primarily, not by what your company says about itself, but what the company does.
Jeff BezosI try to spend my time on areas that I think are important for the future, and where I think I can add value.
Jeff BezosI'm skeptical that the novel will be "reยญinvented." If you start thinking about a medical textbook or something, then, yes, I think that's ripe for reinvention. You can imagine animations of a beating heart. But I think the novel will thrive in its current form. That doesn't mean that there won't be new narrative inventions as well. But I don't think they'll displace the novel.
Jeff Bezos