I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

If you double the number of experiments you do per year you're going to double your inventiveness.

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

It's hard to find things that won't sell online.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.