We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.
Jeff BezosWhen [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
Jeff BezosBut there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.
Jeff BezosIt's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today
Jeff Bezos