Your brand is formed primarily, not by what your company says about itself, but what the company does.
Jeff BezosYou want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
Jeff BezosThere is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.
Jeff Bezos