A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff BezosThe thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
Jeff BezosPercentage margins are not one of the things we are seeking to optimize. Itโs the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, thatโs something that investors can spend. Investors canโt spend percentage margins.
Jeff Bezos