You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

Part of company culture is path-dependent. It’s the lessons you learn along the way.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

I don't buy stocks, I make stocks.