In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

I don't buy stocks, I make stocks.

If you think about the long term then you can really make good life decisions that you won’t regret later.

If you're going to invest in an Internet stock, you must be a long-term investor.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.