I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
Jeff BezosIf you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
Jeff Bezos