If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

If you don't understand the details of your business you are going to fail.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.

I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.