If you don't understand the details of your business you are going to fail.

If you're long-term oriented, customer interests and shareholder interests are aligned.

Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word "pursuit" precedes the word "happiness."

I went to Princeton specifically to study physics.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.