If you don't understand the details of your business you are going to fail.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Our garage was basically science fair central.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.

The death knell for any enterprise is to glorify the past -- no matter how good it was.