Part of company culture is path-dependent. Itโs the lessons you learn along the way.
We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.
A company shouldn't get addicted to being shiny, because shiny doesn't last.
Iโd rather interview 50 people and not hire anyone than hire the wrong person.
If you double the number of experiments you do per year you're going to double your inventiveness.
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.